Market leader Octane Fitness® relies on ANT+ for seamless exerciser experience on and off its machines
Founded with a passionate vision in 2001, Octane Fitness, LLC, today is the market leader in elliptical cross trainers in the United States – and the only company in the world whose sole focus is zero-impact cardiovascular exercise equipment. From day one, Octane has been relentless in its pursuit to deliver breakthrough, performance cross training in the form of premium products; innovative, effective workouts and unparalleled personalized service.
Octane’s award-winning collection started with perfecting the standing elliptical, introducing a new category with the xRide® recumbent elliptical and then designing strength-infused cardio with the unique CROSS CiRCUIT® program. The company created exercise in a new direction with the unmatched LateralX®, invented zero-impact running with the Zero Runner®, optimized cross training with the all-in-one XT-One™ and is leading smarter training today with the SmartLink™ app.
With the Zero Runner, Octane Fitness created an exciting new indoor option that replicates real running motion but without the stressful impact. As part of this offering, the company wanted to ensure that runners could easily track data from their outdoor runs and indoor workouts together in the same platform. In addition, Octane’s popular CROSS CiRCUIT program requires that users step off the machine during strength-training intervals, and thereby necessitated a connection option that would continue to capture exercisers’ heart rate to provide accurate workout stats.
For its home equipment customers, Octane Fitness wanted a technology solution that utilized the devices they currently owned and were familiar with, such as smartwatches and mobile devices, which also would already be part of the ANT+ ecosystem.
And for commercial products for health clubs, the company needed console technology with a digital signal that is synced up and linked to one machine to eliminate device cross-talk. This ensures that users on one machine do not pick up heart rate information from any other exercisers nearby.
“We researched all the options and partnered with ANT+ because it has the best technology in the market. It’s been tested and proven successful by consumers,” said Tim Porth, EVP of product development and marketing at Octane Fitness.
With ANT+, Octane is the first to offer new technology for runners to combine and/or track both their outdoor and indoor workouts on one platform. And, thanks to the long connection range of the ANT+ system, CROSS CiRCUIT participants now can perform their strength intervals anywhere in the room or the next room, and the heart rate data is still connected to the machine so they have accurate workout stats throughout their workout.
The ANT engineers built a solid base that allows for expandability into the future so that features can continue to be added for customers. According to Porth, “We only partner with companies that continue to research and invest in expanding its technology.”
Health clubs and other commercial customers have seen an immediate benefit from the elimination of cross-talk and the strong ANT+ digital connection that facilitates accurate pairing between the machine and the user, particularly in crowded clubs, such as in New York City, where machines are placed more closely on the floor.
Zero Runner users now can combine their outdoor and indoor workouts into one workout, capitalizing on the convenience of data in one place, and CROSS CiRCUIT program participants have more space options in their homes to perform strength training exercises.
Because of the brand awareness of ANT+, along with the popularity of heart rate training, it’s simple for exercisers to immediately understand the benefits it brings. “If you’re talking to a cyclist or a runner, they already know about ANT+ and most likely are already using it,” Porth said. “For a new user to the technology, it’s easy to explain the features and benefits that ANT+ provides.”
Another advantage of ANT+ devices is the rigorous certification process. “We are confident in ANT+ technology and reliability,” Porth explained. “Not all of the options in the marketplace have solid reliability; and we knew that ANT+ will continue to develop leading technology.”