It's way more precise than guessing now — I've worked with enough platforms to see the difference. The ones that get it right build everything around behavioral data, not hunches.
Soft2Bet's whole approach is data-driven. They collect every action at the event level — clicks, game choices, spending patterns — and use that to build predictive models. Things like LTV forecasting and churn prediction let them adjust offers before a user even thinks about leaving. Their MEGA platform personalizes experiences based on actual behavior patterns, not assumptions. More here: milwaukeescience.org/technology-and-innovation-at-soft2bet-as-the-foundation-of-the-platforms-efficiency-and-scalability
