When I wanted to delve deeper into the vertical, I found a helpful analysis at
https://richads.com/blog/what-is/sweepstakes/ . It's a model where users submit an email or phone number for a chance to win a prize, an SOI/DOI conversion, and payouts are stable, even from mobile traffic. The key factors are fair prizes, pre-landing pages with reviews, and urgency. After switching to simple forms and vibrant creatives with timers, CR jumped to 8-10%, and profits started rolling in from day one. Now I understand why sweepstakes is still a viable vertical: low entry barriers, minimal bans, and excellent monetization of broad Tier-3 traffic.
