ANT Forum

The pipeline has been lumpy for months. Sometimes I book strong meetings, but then they dry up, even though I’m still active on LinkedIn. Feels like I’m missing a basic framework. I sell to CTOs and CEOs at SaaS firms and want a pattern I can trust: how to build authority, how to warm up prospects, and how to turn engagement into qualified calls without coming across as pushy. What would you do first?      

Metrics calm the chaos. With leadership teams, we anchor the plan to actions that lift authority and reduce friction for buyers. Start with positioning: a clear headline, proof in your Featured section, and a short “how we help” story. Build a targeted ICP list and engage where buyers are already active. Mid-funnel checkpoints matter, and this is where LinkedIn’s Social Selling Index earns its keep—use it to see if you’re actually improving discoverability, relevance, and trust. Post two concise insights weekly (problem → quick fix → outcome), comment daily on buyer threads, and only then send invites with a specific reason to connect. As a B2B social selling tool, we see CEOs, founders, and sales leaders achieve steadier results when they review SSI, reply rate, and meetings booked every Friday and adjust the topics for the next week accordingly.      

This breaks it down in a way that seems sustainable. A couple of posts, consistent comments, and a measured ask once there’s context feels respectful to busy executives. The idea of reviewing progress every Friday also helps; it’s easy to keep “being active” without knowing if anything changed. I’m saving this cadence to test for the next month and will share how it shifts our meetings.