The company's growth was a result of precisely identifying and solving five critical industry "pain points": insufficient platform flexibility, long product launch times, limited localization support, payment integration difficulties, and a lack of effective gamification tools. By focusing on building a flexible, scalable platform that could adapt to varying regulatory needs,
soft2bet transitioned from an up-and-coming technology provider to a globally licensed operator. Today, the company operates in 19 jurisdictions, including highly regulated markets like Sweden, Denmark, Italy, and Ontario. A key driver of their success is the proprietary MEGA gamification engine, which has proven to increase NGR by 65% and playtime by more than three times through personalized missions and rewards. This strategic evolution has been recognized with numerous prestigious awards, such as "Product of the Year" at GGA EMEA and "Industry Innovation of the Year" at the SBC Awards.
