Certification FAQ

Listing

Can I list my product on both the consumer directory and B2B directory? Is there any extra charge to be listed on both?
- Yes, a product may be listed on both directories if you can demonstrate that you are actively selling to both consumer and business audiences (i.e. you sell a product under your own brand and also as a white label product for others to rebrand; or you sell fitness equipment to both home and club markets).
  
  There is no extra charge to list on both directories.
My company is developing and manufacturing a product for another company. Can we certify the product on their behalf? Who is considered the product owner? How are fees assessed when more than one company is involved?
- Yes, you may always coordinate a certification application on behalf of a customer, as long as your company is an ANT+ Adopter. There are few different cases:
  
  • Case 1: Your customer hired your company to develop the product and they own the design. In this case, your customer is considered the “Product Owner” -- the product will be listed in your customer’s name, and fees are charged based on your customer’s membership level.
  
  To apply on their behalf, list your company as the “applicant” on the application form, and your customer as the “product owner”. You determine who is invoiced in the Billing section of the form.
  
  • Case 2: Your company owns the design and this customer is one of many that will brand and sell the design. Your company may sell the product as a “certified ANT+ design” by following the process below:
  1. Your company certifies the design under your company name. Fees will be charged based on your membership level. Once certified, the design will be listed in your name on the B2B Guide. This is great exposure to prospective customers for your design
  2. Any customers that purchase this product and rebrand as their own can then apply for a ‘Type 2’ certification (previously certified product with cosmetic changes only), for rights to claim ANT+ interoperability, use the ANT+ logo and word mark on their branded product and collateral, and have the product listed in their name on the consumer product directory. Fees will be charged based on their membership level.
Some of our vendors are ANT+ members, if they certify the products we purchase, is this all we will need?
- ANT+ product certification consists of two parts: a technical test/review and a brand review. If you purchase any ANT+ certified product, such as a sensor or display device, from a vendor or third party manufacturer and re-brand it with your own logo or otherwise represent it as your own product, then your company is required to go through the type 2 certification for cosmetic change at a reduced cost. This provides you with approval to use the ANT+ logo or wordmark on the product or claim compatibility in any associated collateral, as well as a listing in the ANT+ Product Directory.
My product consists of several items in one package (e.g. a bike speed sensor, a USB stick, a bike computer). Can I certify this as a bundle, or do I need to certify each piece individually?
- Each piece that supports ANT+ in your bundle must be certified individually, and will be listed separately. If the products are not sold separately, a notation on the listing may be added.

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